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In terms of how to present it in-store, what we’re seeing works best is:

• Position it as: “one frame, multiple looks”
• Let customers physically try switching clips — this is usually the “wow moment”
• Offer a bundle (frame + 2–3 clips) as the starting point
• Keep the display full and visually rich — this really helps attract attention

We’ve found that the following combinations and bundle structures work very well for our partner stores.

Some stores are using the following bundle options:

• Base frame + sun clip
• Base frame + 3 clips

In general, we recommend bundling at least one clip with the base frame so the customer can immediately experience the concept and the added value of having multiple looks.

The presentation of BiKlik is a big part of what makes the concept work in-store. A full display creates a stronger visual impact and helps customers immediately understand the variety and versatility of the system. When the display looks full, organized, and colorful, it has a stronger “wow effect” and invites customers to engage. For that reason, if a few frames or clips are sold, it’s important to replenish the display so the concept continues to stand out.

BiKlik doesn’t compete with your existing frames — it creates a new category in your store. Instead of selling another frame, you’re selling a concept: one frame with the ability to refresh the look. This gives customers a reason to return even after they’ve already purchased glasses.

Many customers don't necessarily want another pair — they want a new look. With BiKlik, they purchase one high-quality everyday base frame and then add colorful clips depending on season, outfit, or mood. It's an easier and more budget-friendly decision than buying a completely new pair.

Yes. The customer installs prescription lenses in the base frame just like any other frame. The clip is purely an external design element and does not affect the prescription.

No special limitations. The frame supports single vision, reading, multifocal, and coated lenses — like any standard TR90 frame.

No. The clip sits externally and does not alter lens structure or cutting height. There is no interference with multifocal or high prescriptions.

Yes. If needed, reading lenses can be installed in a clip. For example, a customer with distance or sun lenses in the base frame can add a reading clip instead of choosing multifocal.

You earn margin on both the base frame and every additional clip. The beauty is that clips generate repeat sales without requiring eye exams or lab work. It's a low-cost product with high perceived value.

On the contrary — it can function as an upsell. A customer purchasing a premium frame can be offered a "style bundle" with additional clips. In other cases, it provides a solution for customers who wouldn't close on a higher-priced frame — helping you avoid losing the sale entirely.

The system is designed to be compact. Six base frames plus a small clip display create strong visual presence without dominating shelf space. It's attention-grabbing, so even a small footprint generates movement.

Seasonal clips, new colors, limited collections. Once a customer owns the base frame, they have a reason to return every few months to refresh their look. It creates a “brand within your store” and builds customer loyalty.

We recommend starting with a measured display quantity. The model is designed to be low-risk — allowing you to test real customer response without heavy inventory investment. The goal is to build together, not overload stock.

BiKlik appeals to a wide age range — from 18 and up. It’s not really about age; it’s about attitude. Anyone with a youthful spirit who enjoys style, color, and the flexibility to create multiple looks from one frame can connect with the concept. It offers endless exciting variations.

The personalization and modular fashion trend is very strong. Consumers enjoy changing their look without replacing everything. We're seeing strong engagement when the concept is properly displayed at the point of sale.

The two-year warranty covers manufacturing defects in both frames and clips — including structural issues, magnet systems, or connections not caused by unreasonable use. It does not cover abnormal wear or lens scratches.

Yes. The warranty covers clips, including the magnet system and connection mechanism. If there is a manufacturing defect, the clip is replaced individually — no need to replace the full system.

Under warranty, a replacement part or new frame is supplied depending on the issue. The goal is a simple, fast solution without burdening the store.

Yes. Replacement parts such as temples, base frames, or individual clips can be ordered separately. This allows targeted service without replacing the entire product.

Orders and replacement parts ship via USPS within the U.S. Average delivery time: a few business days depending on location.

TR90 is extremely lightweight, flexible, and impact-resistant. It maintains shape, is comfortable for daily wear, and avoids the heavier feel of some metal frames.

Yes, all our sun lenses are polarized, designed to reduce glare, enhance clarity, and provide a more comfortable visual experience outdoors.

Complete our partner registration form. Once submitted, you’ll receive an email with instructions to set up your account. After completing setup, you can log in to the online ordering portal.

Orders are placed through the website. Shipping is done via USPS directly to the store. The model allows easy clip replenishment without requiring large volume orders.

Payment is made by credit card through the website. The system is simple, transparent, and bureaucracy-free — enabling fast ordering anytime.